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WA Honey Trademark Competition

WA Honey Trademark Competition

Date Published: 30-Nov-18

Do you have an eye for design? WA’s honey industry needs your help!

West Australian honey is among some of the best in the world and ChemCentre, in partnership with the Bee Industry Council of WA (BICWA) is developing a process of certification to provide consumers with confidence in their honey products.

A current research program is focused on the development of commercial WA mono-floral honeys – Jarrah, Marri, Yate and Powderbark. ChemCentre is leading the development of a certification processes to ensure the integrity, traceability and quality of these WA mono-floral honeys.

ChemCentre Principal Food Scientist, Ken Dods, explains that with an ever-growing export market, particularly in South East Asia, a certification process will confirm the source, the unique attributes of the honey product and enable West Australian honey to demand a premium price.

“Jarrah and Marri mono-floral honeys are both unique to WA and have higher levels of antimicrobial activity than New Zealand’s famous Manuka honey, which increases their appeal to health conscious and discerning buyers internationally.”

ChemCentre’s certification mark will enable the public to confidently purchase honey knowing that it meets the BICWA quality requirements, is true to the label and is free of residues, heavy metals or adulteration.

With certifications for the Jarrah and Marri honeys to be finalised in 2019, the honey industry needs your help in creating a clear, eye-catching, iconic trademark.

This is your opportunity to use your design skills to create a symbolic logo, that could be found across the world, on great Australian products and take home the $1 000 cash prize.

Applications close 30 January 2019. See the application form and competition guidelines for more details.

Competition Guidelines:

The design is intended to be used as an International Quality trademark.
The design should seek to represent the quality standards of the industry, the industry values and product attributes.
The design should consider the Market where it is to be predominantly used and the customer needs.
No health claim can be made by the trademark.
The design needs to be legible and recognisable at each scale representation; note legibility under the FSANZ food standards code 1.2.9 requires for a small honey package (10cm x 10cm surface area) a minimum 1.5mm size type.

Entries should contain:

An individual competition entry form for each logo submitted.
1 x A3 semigloss colour submission design representation of the logo
1 x A4 semigloss colour submission design with business card size representation of the logo 30mm x 30mm
Product label size (small package) representation of the logo 15mm x 15mm.
Each logo may have written descriptors, but they must meet FSANZ type size labelling limitations eg Western Australian Certified Honey product.
Written descriptors can match logo size in the logo representation
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